Stratford-upon-Avon Crowns Winner of the 2025 Christmas Window Competition

Stratford-upon-Avon BID is thrilled to announce the winner of the 2025 Stratford-upon-Avon Christmas Window Competition, following a dazzling display of festive creativity from businesses across the town. This year’s entries once again showcased the unique charm, imagination, and warm community spirit that define Stratford during the Christmas season.

After careful judging based on ‘Stratford-ness’, creativity, and the Spirit of Christmas, the coveted title has been awarded to Shoemed whose window display captivated both judges and passers-by with its exceptional craftsmanship and enchanting festive storytelling.

 Their winning design, which made you help Romeo find his Juliet in the snowy scene. We won’t give the game away! has been praised for its originality and for capturing the magic that makes Christmas in Stratford-upon-Avon so special.

This year’s judging coincided with #Small Business Saturday, a moment to recognise and celebrate the independent businesses that give Stratford-upon-Avon its distinctive character. Our independents play a vital role in shaping the town’s identity, bringing creativity, personal service, and a unique sense of place to our high streets. Their contribution to the Christmas Window Competition is a shining example of the passion and pride they invest in our community, helping to ensure Stratford remains a vibrant, welcoming destination for residents and visitors throughout the festive season and beyond.

“This year’s competition has been a fun addition to the festive feel of town” said Aaron Corsi Stratford-upon-Avon BID Manager. “The creativity from our local businesses is fantastic, and Shoemed on Henley Street has set the bar high with a display that reflects both the heritage of Stratford and the joy of Christmas. We’re incredibly proud of all the entrants who helped transform the town into a festive wonderland.”

The Mayor of Stratford-upon-Avon, Cllr Dani Hunter, commented:
“Walking through the town this December has been a delight. Surrounded by the Festive Lights, windows and Markets.  The artistry and festive cheer on display bring such warmth to our community and provide a magical experience for residents and visitors alike. I offer my heartfelt congratulations to Shoemed, their window embodies the very best of Stratford’s creativity and Christmas spirit.”

Stratford-upon-Avon BID extends its thanks to all participating businesses for their tremendous effort in making this year’s competition a vibrant celebration of local talent and festive pride. The Christmas Window Competition continues to be a highlight of the season, drawing people into the town centre and creating unforgettable moments for all who visit.

For further information about the competition or Stratford-upon-Avon BID’s ongoing initiatives, please contact admin@stratforduponavonbid.co.uk.